Sunday, May 20, 2018
How to Reduce Friction and Increase Mobile Sales

How to Reduce Friction and Increase Mobile Sales

If you are running a website that is aimed at selling products, you need to make sure you offer an experience that is fast, streamlined and without friction in order to ensure it’s as easy as possible for your customers to part with their hard-earned cash. However, many small businesses are let down by a...Read…
Creative Ways to Market Your Radio Station with Instagram

Creative Ways to Market Your Radio Station with Instagram

With over 500 million active daily users, 40 billion photos shared to date and 4.2 billion likes per day, Instagram has firmly established itself as one of the largest and fastest growing social media platforms on the market. As so many people are now using this platform on a daily basis, your radio station could...Read…

MUST READ

How much does it cost to make an app?

How much does it cost to make an app? “How much does it cost to make an app?” is one of the most frequently asked questions among our clients who want to develop a mobile app. It’s the first question that comes to their mind after having an app idea. In reality, the price of…
Game of Drones: latest innovations and trending drone apps

Game of Drones: latest innovations and trending drone apps

Game of Drones: latest innovations and trending drone apps Drones are incredibly popular with one of the biggest companies in the world, Amazon. Amazon wants to use drones to deliver packages in the future. They are already working some way towards this. The more Amazon use drones, the more others will follow them. Many aspects…

NEWS

The App Store Keyword Search Volume Report Of 2017

The App Store Keyword Search Volume Report Of 2017

With the new year approaching and 2017 coming to an end, we wanted to have a look back at this amazing year and decided to share some insights we’ve collected throughout the entire year. So, we decided to start off things with the app store keyword search volume report of 2017. We grouped keywords into…
What Is App Store Optimization? ASO University Chapter 2

What Is App Store Optimization? ASO University Chapter 2

1.What is App Store Optimization? App Store Optimization is a two-step process that aims to increase the Visibility of your app and to improve your Conversion Rates by a set of different practices. App Store Optimization has a quite wide scope and requires expertise in several distinctive fields. For example, you need to have a…
Announcing the Mobile Action Ad Intelligence Tool

Announcing the Mobile Action Ad Intelligence Tool

Recently, we had announced that we were working on an Ad Intelligence tool and it was pretty close to be launched. Well, here we are. Our Ad Intelligence tool is finally out! Since the last time talked about Ad Intelligence, much has been added and improved on our tool. Let’s not linger too much and…
Try Out Mobile Action With The 7-Day Free Trial

Try Out Mobile Action With The 7-Day Free Trial

Over the past couple of months, we have been constantly adding new features and products to our dashboard. While this is something absolutely awesome, the dashboard has become quite full of new features. That’s why we have decided to launch our official Mobile Action free trial option for every single tool we provide. As a…
Introduction to App Marketing, ASO University: Chapter 1

Introduction to App Marketing, ASO University: Chapter 1

Introduction to App Marketing A great product is always the backbone of a successful business. No matter the industry, the first step for a successful and strong business comes from a great product. Without it, no business has the chance of striving for too long. However, despite being the backbone of a successful business, a…
Keyword Optimization, ASO University Chapter 3

Keyword Optimization, ASO University Chapter 3

1.Introduction to Keyword Optimization We previously have discussed how ASO is a two-step process. In this chapter, we will have an overall look at the set of practices called Keyword Optimization which primarily tries to increase the Visibility of your app in the app stores. Increasing your visibility in the app stores is all about…
Mobile Action Ad Intelligence On Its Way!

Mobile Action Ad Intelligence On Its Way!

Finally, we are there! For the past couple of months, we have been hard at work to develop the initial version of our Ad Intelligence tool. Mobile Action started with the promise of a full-scale App Marketing tool and day by day we are striding closer to fulfilling that promise. With the beta version of our Ad…
The Apple App Store Optimization Guide, ASO University Chapter 4

The Apple App Store Optimization Guide, ASO University Chapter 4

As both of the app stores are very distinctive we decided to split the main ASO guides into two different chapters: Apple App Store Optimization & Google Play App Store Optimization. In this chapter, we will discover all of the details about Apple App Store Optimization. 1.iOS11: What Has Changed? Just a while ago Apple…
5 Tips On How To Increase App Downloads

5 Tips On How To Increase App Downloads

Tremendous amount of competition on both of the major stores – Apple App Store (with 2.2 mln mobile apps)  and Google Play Store (with 3.3 million mobile apps)  makes it extremely challenging to convince people to download your app. On this blog, we will discuss the ways of how to stand out from the other apps…
Brand New Features Added To Keyword Tracking!

Brand New Features Added To Keyword Tracking!

Hey there! We are back again with a new feature announcement. This time we have a couple of new tools that we are adding to our Keyword Tracking page. As always we are working very hard on improving our products. If you have followed our previous articles you might realize that we have been constantly…
Discover Your Dashboard Mobile Action Guide Part 1

Discover Your Dashboard Mobile Action Guide Part 1

On our blog, we have published many articles about how to do ASO, some ways to improve your ASO strategy and many different insights. However, we felt like a Mobile Action guide for our tools was missing. As we have quite a bit of different tools on our dashboard, we have separated this article into sections…
Important Tips On Writing An App Description

Important Tips On Writing An App Description

You are a developer and you have just finished that tedious process of bug-fixing, exception handling in between, maybe, the tons of lines of codes while developing an app. Yes, launching a new app is quite exciting and you might get nervous over that period. Before the launch, it is not exactly the time to…
Actionable Keyword Suggestions From Mobile Action

Actionable Keyword Suggestions From Mobile Action

As we have improved our tools and added new features over time, some of our tools started to fall short in comparison to our newer and smarter tools. As a result, we started to review our older tools to bump them up to the new standards. Keyword Suggestions has been on our radar for quite…
Discover ASO Intelligence Dashboard – Mobile Action Guide

Discover ASO Intelligence Dashboard – Mobile Action Guide

On our blog, we have published many articles about how to do ASO, some ways to improve your ASO strategy and many different insights. However, we felt like a Mobile Action guide for our tools was missing. As we have quite a bit of different tools on our dashboard, we have separated this article into sections…

Hathway Self Care App

Hathway Cable & Datacom Ltd, India’s leading internet service provider collaborated with Affle Enterprise to develop its self care mobile application. The post Hathway Self Care App appeared first on Enterprise Blog.
Rapid Adoption of Apps in Aviation Domain

Rapid Adoption of Apps in Aviation Domain

Do you know how many people currently travel by air transport? It was 3.6 billion people in 2016; the IATA forecasts that it will be 7.2 billion by 2035, an astounding double of the present figure. All of these passengers – business travelers, tourists, families heading to reunite and backpackers are busy and preoccupied individuals who…

11 WAYS iOS 11 Works!

It might seem like New Years arrived early for Apple enthusiasts once again with Three new phones, an Apple watch, a 4k Smart Tv and a whole new theatre dedicated to Steve Jobs. Apple surely went all guns blazing to mark 10 years of pioneering the smartphone revolution.  But while all the excitement around Apple was with the new…
Optimizing your creative assets for Universal App Campaigns (UAC)

Optimizing your creative assets for Universal App Campaigns (UAC)

Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Facebook has AEO (App Event Optimization) campaigns. With Universal App Campaigns (UAC), the way to run mobile app campaigns with Google radically changed. The change…
The best ways to test and optimize your Facebook ad creatives

The best ways to test and optimize your Facebook ad creatives

3 industry experts shared their insights with us on how to best test and optimize Facebook ad creatives. In this post we detail 3 different methods, talk about the pros and cons of each and mention the pitfalls you want to avoid when testing your creatives on Facebook. The post The best ways to test…

POPULAR

Understanding account suspensions due to invalid traffic

Understanding account suspensions due to invalid traffic

In today's post, we'll be discussing AdMob account suspensions due to invalid traffic. We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope…

TODAY

Mobile Order & Pay App Is Perfect Brew For Caffè Nero – PaymentsJournal

Mobile Order & Pay App Is Perfect Brew For Caffè Nero...

PaymentsJournalMobile Order & Pay App Is Perfect Brew For Caffè NeroPaymentsJournalAfter the first year with its own mobile order and pay app, UK-based coffee shop Caffè Nero is harvesting many benefits from the new sales channel. As the following Essential Retail article describes, the mobile app brings a customized flavor to its ...
Google News app hands-on: The be-all-end-all news aggregator

Google News app hands-on: The be-all-end-all news aggregator

Nestled among the big announcements at this year’s Google I/O was a potentially game changing Google News app. It replaces Google Play Newsstand (good riddance), and incorporates many of the features from your Google Feed into an extremely comprehensive news app. As a news junkie myself, I couldn’t wait to get my hands on it. Unlike…
Here are all 5 YouTube apps and what they do!

Here are all 5 YouTube apps and what they do!

YouTube is the world’s most popular streaming service. You already know what you can find there. The service is so big that there are multiple apps for browsing all of the content. They’re all let you explore various parts of YouTube in different ways. Here are all five YouTube apps and what they do! One…
5 best meme generator apps for Android

5 best meme generator apps for Android

Finding good meme generator apps can be hard. There are a ton of them out there and most of them are pretty bad. Memes are awesome things that are useful and hilarious everywhere which means you should have a good meme generator app to help out. Please note that these things pop up and go…